About

Known as a Republican and conservative strategist, Sue Zoldak founded Zoldak Victory to take 2020 by storm. With her 15 years of unmatched experience and win record in issue advocacy and public affairs, it was a just a matter of when she would enter politics officially. Now, Sue creates her second agency, a Republican political ad agency, once again based solely on market demand. Finally, Republican candidates will be able to officially bring on board the žoldák way.

ZOLDAK TRILOGY Awards

2024 Reed Award Winner — Best Direct Fundraising Effort (Non-Digital)

2024 Reed Award Winner — Best Landing Page

2024 Reed Award Winner — Best Microsite

2024 Reed Award Winner — Best Website for County, Local, or Judicial Campaign (non-mayoral)

2024 Reed Award Winner — Best Online Video for Local Campaign

2023 AAPC Silver Pollie Award Winner — Best Use of SMS Texting

2023 AAPC Bronze Pollie Award Winner Pollie — Best Website in Public Affairs

2022 AAPC Regional Pollie Award Winner — Best Website for State Legislature Race (Regional North Division)

2022 AAPC Regional Pollie Award Winner — Best Website for Local Race (Regional North Division)

2023 Reed Award Winner — Best Use of Display Advertising

2023 Reed Award Winner — Best Campaign Landing Page

2022 AAPC Bronze Pollie Award Winner — Best Use of Mobile Technology

2022 AAPC Bronze Pollie Award Winner — Best Use of Direct Mail Public Affairs (National)

2022 AAPC Silver Pollie Award Winner — Best Use of Direct Mail – Small Budget Campaign (Regional North Division)

2022 Reed Award Winner – Best Use of Display Advertising

2022 Reed Award Winner – Best Use of Programmatic

2022 Reed Award Winner – Best Fundraising Mail Creative

2022 Reed Award Winner – Best Use of Peer-to-Peer Texting

2021 AAPC Gold Pollie Award Winner — Best Direct Mail in Public Affairs Statewide

2021 AAPC Silver Pollie Award Winner — Best Fundraising Mail Piece in Public Affairs

2021 Reed Award Winner Best Fundraising Mail Piece for Public Affairs/Issue Advocacy Campaign

2021 Reed Award Winner — Best Use of Targeting to Support Virtual Voter Contact

2020 AAPC Bronze Pollie Award Winner — Best in Show in Public Affairs

2020 AAPC Bronze Pollie Award Winner — Best Digital or Internet Campaign in Public Affairs

2020 AAPC Gold Pollie Award Winner — Best Website in Public Affairs

2020 Reed Award Winner – Best Use of Display Advertising

2020 Reed Award Winner – Best Microsite

2019 Reed Award Winner – Best Canadian Online Ad Campaign

2019 AAPC Gold Pollie Award Winner – Best Website in Public Affairs

2019 Reed Award Winner – Best Advocacy Social Media Campaign

2019 Reed Award Winner – Best Canadian Online Ad Campaign

2019 EAPC Silver Polaris Award Winner – Best Social Media Campaign (International)

2019 EAPC Silver Polaris Award Winner – Best Digital Media Campaign (International)

2018 AAPC Gold Pollie Award Winner – Best Use of Social Media in Public Affairs Division

2018 AAPC Silver Pollie Award Winner – Best Internet Advertising in Public Affairs Division

2018 AAPC Silver Pollie Award Winner – Overall Best in Show in Public Affairs Division

2018 AAPC Bronze Pollie Award Winner – Best Use of Internet Radio in Public Affairs Division

2018 Reed Award Winner – Best Use of Online Targeting for a Public Affairs Campaign

2017 AAPC Gold Pollie Award Winner – Best Digital and Internet Campaign in Public Affairs Division

2017 Reed Award Winner – Best Use of Social Media for Public Affairs Campaign

The Zoldak Trilogy is made up of The Zoldak Agency LLC, Zoldak Victory LLC, and Zoldak Research, a subsidiary of The Zoldak Agency.

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Sue Zoldak, Founder

As Founder and Owner of Zoldak Victory and The Zoldak Agency, Sue gets to do what she loves best – win campaigns. At the heart of every campaign? Cutting-edge digital techniques and hard-driving messages. Due to client demand, Sue went on her own and built a public affairs agency in 2016 at the nexus of political strategy, data and research, and Madison Avenue-style advertising. Named by Campaigns & Elections Reed Awards “Best Public Affairs Firm” in 2018 and 2019, The Zoldak Agency has also won six Pollie Awards since its founding, the “Oscar’s of the political industry,” including Public Affairs Best in Show and Best Use of Social Media. In 2019, Sue launches two new firms, Zoldak Research, a public opinion polling firm, and Zoldak Victory, a Republican political ad agency. Sue is quoted often in the media as a Republican commentator and digital strategist. MIT Tech Review wrote, “Put simply, she’s a go-to person for companies and organizations determined to shape public policy.” Sue is also the founder of DC Media Peeps, a networking group for public affairs, PR, communications, and creative professionals. She is an adjunct professor for digital strategy at George Washington University’s Graduate School of Political Management and she sits on the Board of RightNOW Women PAC, dedicated to raising funds for Republican women running for office. Sue has a Bachelor of Arts in Economics from the University of Michigan and a Master’s in Public Policy from Georgetown University’s McCourt School of Public Policy.

“In war there is no substitute for victory.” — Douglas MacArthur